> ## Documentation Index
> Fetch the complete documentation index at: https://docs.thrad.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Introduction

> Track ad-driven traffic, events, and conversions with the Browser Tag or the Server-to-server Conversions API.

Two ways to send data to Thrad:

* **[Browser Tag](https://docs.thrad.ai/advertisers/attribution/tag/install.md)** — a JavaScript snippet you add to your site. Captures page views, events, and conversions from the browser.
* **[Server-to-server Conversions API](https://docs.thrad.ai/advertisers/attribution/server-events/overview.md)** — one backend integration for Thrad attribution and enabled OpenAI measurement (bearer-token auth).

Most advertisers start with the Browser Tag.

## Where to start

> [card] [Install the Browser Tag](https://docs.thrad.ai/advertisers/attribution/tag/install.md)

> [card] [Send server conversions](https://docs.thrad.ai/advertisers/attribution/server-events/overview.md)

> [card] [Track a conversion](https://docs.thrad.ai/advertisers/attribution/tag/conversions.md)

You'll receive a **tag ID** from Thrad in the format `adv_<name>_<id>`. Wherever you see `<YOUR_TAG_ID>` in this guide, replace it with the one we sent you.


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