> ## Documentation Index
> Fetch the complete documentation index at: https://docs.thrad.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Product feeds

> Connect your product catalog once and let Thrad keep your ads in sync with what's actually in stock.

A **product feed** connects your store's catalog to Thrad. You upload your product file over SFTP, and every product becomes an **asset** you can use in campaigns — kept in sync with your catalog.

The point of a feed is that **stock drives delivery**. Once a product is running in an ad, Thrad watches its availability in your feed and adjusts serving for you — no manual pausing.

> [card] [Connect a feed](https://docs.thrad.ai/advertisers/feeds/connect.md)
>
> Add a feed, grab your SFTP details, upload your catalog, and start using products in campaigns.

> [card] [Manage it in the platform](https://platform.thrad.ai)
>
> Feeds live on the **Assets** page in the Thrad Platform. Each feed is its own view of your products.

## Why use a feed

* **One connection, always current.** Upload your catalog over SFTP; re-upload when it changes and your products update in place.
* **Products become ad assets.** Every row in your file is an asset — image, title, price — ready to drop into a Card or Poll ad.
* **Stock controls serving, automatically.** You never have to babysit availability (see below).

## How stock controls your ads

When a feed product is used in an ad, its availability decides whether that ad can serve:

> [card] In stock
>
> The ad serves normally.

> [card] Out of stock
>
> The ad **stops serving** and **resumes on its own** when the product is back in stock.

> [card] Removed
>
> If a product leaves your feed, its ads are **permanently discontinued** — but their **reporting is kept**.

> [!NOTE]
>
> You can still build an ad on an out-of-stock product — it just won't serve until the product is available again. Ads on removed products can't be reactivated, but you never lose their historical performance.

## Ready to connect?

> [card] [Connect a feed](https://docs.thrad.ai/advertisers/feeds/connect.md)
>
> Step-by-step: add the feed, connect over SFTP, upload your catalog, and use products in your campaigns.


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