{
  "id": "auction_987654321",
  "at": 1,
  "tmax": 3000,
  "cur": ["USD"],
  "test": 0,
  "site": {
    "id": "pub_42",
    "domain": "yourchatbot.com",
    "page": "https://yourchatbot.com/chat",
    "publisher": { "id": "pub_42", "name": "Your Chatbot", "domain": "yourchatbot.com" }
  },
  "device": {
    "ua": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36",
    "ip": "192.168.1.1",
    "devicetype": 2,
    "os": "OSX",
    "geo": { "country": "USA", "region": "CA", "city": "San Francisco", "type": 2 },
    "language": "en"
  },
  "user": {
    "id": "hashed_user_id_xyz987",
    "ext": { "consent": "<TCF v2 string when GDPR applies>" }
  },
  "regs": { "gdpr": 0 },
  "source": {
    "fd": 0,
    "tid": "auction_987654321",
    "schain": { "complete": 1, "ver": "1.0", "nodes": [
      { "asi": "thrad.ai", "sid": "<org-public-id>", "hp": 1 }
    ]}
  },
  "imp": [{
    "id": "1",
    "tagid": "card_image",
    "secure": 1,
    "bidfloor": 4.00,
    "bidfloorcur": "USD",
    "native": {
      "request": "{\"ver\":\"1.2\",\"context\":1,\"contextsubtype\":10,\"plcmttype\":4,\"plcmtcnt\":1,\"assets\":[{\"id\":0,\"required\":1,\"title\":{\"len\":90}},{\"id\":1,\"required\":1,\"data\":{\"type\":2,\"len\":200}},{\"id\":2,\"required\":1,\"data\":{\"type\":1,\"len\":50}},{\"id\":3,\"required\":0,\"img\":{\"type\":3,\"wmin\":400,\"hmin\":400,\"mimes\":[\"image/jpeg\",\"image/png\",\"image/webp\"]}},{\"id\":4,\"required\":0,\"img\":{\"type\":1,\"wmin\":100,\"hmin\":100,\"mimes\":[\"image/jpeg\",\"image/png\",\"image/webp\"]}},{\"id\":5,\"required\":1,\"data\":{\"type\":12,\"len\":15}}],\"eventtrackers\":[{\"event\":1,\"methods\":[1]}],\"privacy\":1}",
      "request_native": "{\"ver\":\"1.2\",\"context\":1,\"contextsubtype\":10,\"plcmttype\":4,\"plcmtcnt\":1,\"assets\":[{\"id\":0,\"required\":1,\"title\":{\"len\":90}},{\"id\":1,\"required\":1,\"data\":{\"type\":2,\"len\":200}},{\"id\":2,\"required\":1,\"data\":{\"type\":1,\"len\":50}},{\"id\":3,\"required\":0,\"img\":{\"type\":3,\"wmin\":400,\"hmin\":400,\"mimes\":[\"image/jpeg\",\"image/png\",\"image/webp\"]}},{\"id\":4,\"required\":0,\"img\":{\"type\":1,\"wmin\":100,\"hmin\":100,\"mimes\":[\"image/jpeg\",\"image/png\",\"image/webp\"]}},{\"id\":5,\"required\":1,\"data\":{\"type\":12,\"len\":15}}],\"eventtrackers\":[{\"event\":1,\"methods\":[1]}],\"privacy\":1}"
    },
    "ext": {
      "thrad": {
        "chat_id": "chat_456",
        "keywords": ["crm", "software", "startup", "b2b"],
        "intent": "shopping",
        "task": "comm.professional_email",
        "iab_tier1": "Technology & Computing"
      }
    }
  }]
}

{
  "id": "auction_987654321",
  "cur": "USD",
  "seatbid": [{
    "seat": "your-dsp",
    "bid": [{
      "id": "bid_abc123",
      "impid": "1",
      "price": 7.50,
      "adm": "{\"native\":{\"ver\":\"1.2\",\"assets\":[{\"id\":1,\"title\":{\"text\":\"Best CRM for startups\"}},{\"id\":2,\"data\":{\"value\":\"Try HubSpot free for 30 days.\"}},{\"id\":3,\"data\":{\"value\":\"HubSpot\"}},{\"id\":4,\"img\":{\"url\":\"https://your-dsp.com/img/hero.jpg\",\"w\":1200,\"h\":627}},{\"id\":5,\"img\":{\"url\":\"https://your-dsp.com/img/logo.png\",\"w\":100,\"h\":100}},{\"id\":6,\"data\":{\"value\":\"Try Free\"}}],\"link\":{\"url\":\"https://your-dsp.com/click/abc123?price=${AUCTION_PRICE}\"},\"eventtrackers\":[{\"event\":1,\"method\":1,\"url\":\"https://your-dsp.com/imp/abc123\"}]}}",
      "adomain": ["hubspot.com"],
      "crid": "creative_42",
      "nurl": "https://your-dsp.com/win?bid=${AUCTION_BID_ID}&price=${AUCTION_PRICE}",
      "lurl": "https://your-dsp.com/loss?bid=${AUCTION_BID_ID}&reason=${AUCTION_LOSS}",
      "burl": "https://your-dsp.com/billed?bid=${AUCTION_BID_ID}&price=${AUCTION_PRICE}"
    }]
  }]
}

{
  "id": "auction_987654321",
  "cur": "USD",
  "seatbid": [
    {
      "seat": "buyer_acme",
      "bid": [
        {
          "id": "bid_acme_1",
          "impid": "1",
          "price": 7.50,
          "adm": "...",
          "adomain": ["acme.com"],
          "crid": "creative_acme_42",
          "nurl": "https://your-dsp.com/win?bid=${AUCTION_BID_ID}&price=${AUCTION_PRICE}",
          "lurl": "https://your-dsp.com/loss?bid=${AUCTION_BID_ID}&reason=${AUCTION_LOSS}",
          "burl": "https://your-dsp.com/billed?bid=${AUCTION_BID_ID}&price=${AUCTION_PRICE}"
        },
        {
          "id": "bid_acme_2",
          "impid": "1",
          "price": 6.80,
          "adm": "...",
          "adomain": ["acme.com"],
          "crid": "creative_acme_43",
          "lurl": "https://your-dsp.com/loss?bid=${AUCTION_BID_ID}&reason=${AUCTION_LOSS}"
        }
      ]
    },
    {
      "seat": "buyer_globex",
      "bid": [{
        "id": "bid_globex_1",
        "impid": "1",
        "price": 5.25,
        "adm": "...",
        "adomain": ["globex.com"],
        "crid": "creative_globex_7",
        "lurl": "https://your-dsp.com/loss?bid=${AUCTION_BID_ID}&reason=${AUCTION_LOSS}"
      }]
    }
  ]
}

{
  "id": "auction_987654321",
  "nbr": 102
}