Skip to main content
Feeds are managed in the Thrad Platform, on the Assets page. Connecting one takes a few minutes.
1

Add a feed

On the Assets page, click Add feed. Give it a name and choose how you’ll authenticate — a password or an SSH key. Thrad generates your SFTP connection details: host, username, root path, and port.
2

Save your credentials

Generate a password from the feed’s connection panel. It’s shown once, so copy it straight into your SFTP client. (Prefer keys? Paste an SSH public key instead.)
Treat the password like any secret. If you lose it, generate a new one from the same panel.
3

Upload your catalog

Connect with any SFTP client and drop your product file into the root path. Two formats are supported:
  • Google Merchant — tab- or comma-separated (.txt, .tsv, .csv)
  • OpenAI ACP — product JSON
Each product needs at least an id and a title. Price, image, brand, and availability are read when present.
4

Sync

Press Sync now. Thrad reads the newest file in your drop folder and turns every product into an asset. You’ll see the run — added, updated, removed — in the feed’s upload history.
5

Use products in campaigns

Your feed’s products now appear as assets you can attach to Card and Poll ads when you build a campaign. From there, stock takes over — out-of-stock products pause, restocks resume, and removed products retire on their own.

​
Keeping a feed current

Re-upload your file whenever your catalog changes — the same filename is fine — and press Sync now. Thrad compares it to what’s already there and updates only what changed. Uploading an identical file does nothing.
A large drop in products between uploads is held back for you to confirm, so a broken export can’t wipe your catalog by accident. If the change is intentional, confirm it from the feed’s details.

​
Deleting a feed

Deleting a feed removes its products and permanently discontinues the ads built from them. Their reporting stays intact, and you’ll see exactly how many ads and campaigns are affected before you confirm.