Skip to main content
A product feed connects your store’s catalog to Thrad. You upload your product file over SFTP, and every product becomes an asset you can use in campaigns — kept in sync with your catalog. The point of a feed is that stock drives delivery. Once a product is running in an ad, Thrad watches its availability in your feed and adjusts serving for you — no manual pausing.

Connect a feed

Add a feed, grab your SFTP details, upload your catalog, and start using products in campaigns.

Manage it in the platform

Feeds live on the Assets page in the Thrad Platform. Each feed is its own view of your products.

​
Why use a feed

  • One connection, always current. Upload your catalog over SFTP; re-upload when it changes and your products update in place.
  • Products become ad assets. Every row in your file is an asset — image, title, price — ready to drop into a Card or Poll ad.
  • Stock controls serving, automatically. You never have to babysit availability (see below).

​
How stock controls your ads

When a feed product is used in an ad, its availability decides whether that ad can serve:

In stock

The ad serves normally.

Out of stock

The ad stops serving and resumes on its own when the product is back in stock.

Removed

If a product leaves your feed, its ads are permanently discontinued — but their reporting is kept.
You can still build an ad on an out-of-stock product — it just won’t serve until the product is available again. Ads on removed products can’t be reactivated, but you never lose their historical performance.

​
Ready to connect?

Connect a feed

Step-by-step: add the feed, connect over SFTP, upload your catalog, and use products in your campaigns.