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Two ways to send data to Thrad:
  • Browser Tag — a JavaScript snippet you add to your site. Captures page views, events, and conversions from the browser.
  • Server-to-server Conversions API — one backend integration for Thrad attribution and enabled OpenAI measurement (bearer-token auth).
Most advertisers start with the Browser Tag.

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Where to start

Install the Browser Tag

Send server conversions

Track a conversion

You’ll receive a tag ID from Thrad in the format adv_<name>_<id>. Wherever you see <YOUR_TAG_ID> in this guide, replace it with the one we sent you.