Install the Tag

On a specific platform? Skip this page and use a guide:

Google Tag Manager — recommended for most e-commerce sites.

Shopify — storefront + Custom Pixel for checkout.

Framer — Site Settings → Custom Code.

Otherwise (direct JavaScript), follow the snippet below.

Paste this block just before the closing </head> of every page — typically in your site’s base template or layout file.

layout.html

<!-- Thrad Tag -->
<script>
  window.thradTag = window.thradTag || function () {
    (window.thradTag.q = window.thradTag.q || []).push(arguments);
  };
  window.thradTag("set", {
    tag_id: "<YOUR_TAG_ID>",
    channel: "web"
  });
</script>
<script async src="https://cdn.thrad.ai/tag.min.js"></script>

Replace <YOUR_TAG_ID> with the tag ID Thrad sent you (format: adv_<name>_<id>). That’s the whole install. The tag takes care of page_viewed and dwell time on any page reached via a Thrad ad click — see Track events for what gets emitted automatically and what you’d fire yourself. If you need a no-JavaScript fallback, add the image pixel fallback alongside the Tag. The JavaScript Tag should remain the primary install path whenever scripts can run.

Improve delivery with a first-party proxy

Some browsers and content blockers limit third-party measurement requests. If you want the Tag to send eligible requests through your own domain instead, follow the first-party proxy guide. From here:

Track other events — content views, items added, leads, etc.
Track purchases — fired on the order confirmation page.
Add an image pixel fallback — for no-JavaScript or script-restricted environments.
Set up a first-party proxy — send eligible Tag requests through your own domain.

Getting Started

Attribution

Feeds

Advertiser API

API Reference

Improve delivery with a first-party proxy

​Improve delivery with a first-party proxy

Improve delivery with a first-party proxy