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Framer exposes Custom Code in Site Settings, which is all you need to drop in the Tag.

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1. Add the Tag in Custom Code

In Framer:
  1. Open your project.
  2. Site Settings → Custom Code.
  3. Paste this snippet into End of <head>:
Replace <YOUR_TAG_ID> with the tag ID Thrad sent you. Republish the site. That’s enough to start receiving page views from any visitor arriving via a Thrad ad — they’re tracked automatically.

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2. Track custom events

Anywhere Framer lets you run custom JS (embed blocks, page-specific custom code), call thradTag("event", …):
See Track events for the full standard taxonomy. Custom event names are accepted.

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3. Track conversions

On a confirmation / thank-you page, add this in page-specific custom code (Site Settings → Pages → your confirm page → Custom Code):
Replace the values with the real order details rendered by whatever powers your confirm page. See Track conversions for the field reference.